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Tim Fujita-Yuhas

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Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone.  Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty - mobile messaging now offers tremendous value to businesses for customer and employee-facing communication. This is most notably done through application-to-person (A2P) messaging platforms that send things like appointment reminders, shipping alerts, IT status updates, to name a few. Now a new form of mobile messaging is revolutionizing how businesses are ... (more)